Provincial Eating Disorders Awareness Week (PEDAW)

The Provincial Eating Disorders Awareness (PEDAW) campaign runs every year from February 1–7.  Brought to you by Embody, this annual, province-wide effort raises awareness around eating disorders – including prevention, early intervention, and treatment – and explores media literacy, a healthier body image, self-compassion, resiliency, and more.

Order free eating disorders awareness resources:
We offer free resources such as wristbands, posters, postcards, body image and eating attitudes screeners, as well as educational fact sheets about a variety of topics. To order, email

BC Proclamation for Eating Disorders Awareness Week
The Province of British Columbia declared February 1 – 7, 2024 as Eating Disorders Awareness Week. You can view the proclamation here.

Check out BC landmarks lighting up purple

WHEN: February 1 – February 7, 2024
WHERE: Across B.C.
Our community partners light up purple every year to show support for Provincial Eating Disorders Awareness Week.
1. Snap a photo of a landmark lit up purple.
2. Share your photo on social media, using the hashtag #purpleforpedaw or #eatingdisordersawareness and tag us on Instagram and Twitter (X) at @embodybc, and Facebook at @embodybc, and we will share on our social channels.


List of participating landmarks:

  • City Hall, New Westminster
  • BC Parliament Buildings, Victoria
  • BC Place, Vancouver
  • Bloedel Conservatory, Vancouver
  • Inlet Centre Fire Hall, Port Moody
  • Lafarge Lake, Coquitlam
  • Nanaimo Bastion, Nanaimo
  • North Vancouver City Hall, North Vancouver
  • Oak Bay Municipal Hall, District of Oak Bay
  • Sails of Light, Canada Place, Vancouver
  • Science World TELUS, Vancouver
  • Town of Comox, Town Circle, Comox
  • UNBC, Prince George
  • Vancouver City Hall, Vancouver
Host your own eating disorders awareness event:

WHEN: February 1 – February 7, 2024
WHERE: Across B.C.

Host an event in your community. Set up a station at your workplace, or school, organize a fundraiser for eating disorders awareness, host a screening, or get creative with your own ideas.

We have free resources available to support you with your event. To order resources, email