EmbodyBC equips parents and professionals with trusted resources to support young people before they develop an eating disorder. EmbodyBC is a provincial program of Family Services of the North Shore, and one of the six BC Partners for Mental Health and Substance Use Information.
Our Program
EmbodyBC provides tools and resources to address disordered eating, body image, mental health, weight stigma, and self-compassion for children and youth of all ages. We create original content, based on current research, and feature stories from people who’ve been there. We can also help you find more support, if you need it.
Our Brand
The word “embody” invites parents, caregivers, professionals, and kids to be exactly who they are; to find comfort in their skin and approach their bodies with neutral curiosity. It’s warm, accepting, and flexible.
EmbodyBC Logo: Usage Guidelines
The full-colour EmbodyBC logo and tagline is our main logo and should be used only against a white background. It’s important to ensure that the tagline is legible. In rare cases only, please use the logo variation without the tagline.
Logo: Alignment and Spacing
Leave at least a minimum amount of space between the EmbodyBC logo and tagline, and any other elements, including text. The minimum space should equal the height of the uppercase K in all directions.
Logo: Different Uses
The reverse logo in white can be used on the EmbodyBC background or on one-colour backgrounds. Please avoid placing the logo on photos or other patterns that may affect legibility.
Logo: One-Colour Uses
The EmbodyBC one-colour logo in greyscale or violet can be used in select cases when full colour is not available.
EmbodyBC Fonts
EmbodyBC uses the same family of fonts as Family Services of the North Shore. EmbodyBC uses primarally Museo Sans.
The Museo family offers an open style that feels friendly and approachable, with a modern edge. The variety of sans-serif and slab serif weights within the Museo family will offer up flexibility when distinctive identities for FSNS programs and services are created, yet create consistency across all branded materials.
Colour Palette
EmbodyBC Colour Palettte
| EMBODYBC BLUE: #0081A3 C: 86% M: 38% Y: 24% K: 2% | EMBODYBC TEAL: #009FA0 C: 100% M: 0% Y: 0% K: 37% | EMBODYBC LILAC #BF529D C: 0% M: 57% Y: 18% K: 25% | EMBODY VIOLET #A04588 C: 0% M: 57% Y: 15% K: 37% |
Family Services of the North Shore Colour Palette
The logo uses a bold and vibrant palette that embraces the diversity of the individuals and families in the community, and the positive energy created when connections are made. The colours are typically used individually as highlight colours against a white back-drop, and only combined all together in the heart visual. There are some instances where the primary or supplimentary colours can be used as backgrounds in promotional materials.
| DARK GREY #939597 C: 0% M: 0% Y: 0% K: 55% | TURQ- UOISE #50B8D1 C: 62% M: 7% Y: 14% K: 0% | PINK #E12B91 C: 5% M: 94% Y: 0% K: 0% | YELLOW #FEE150 C: 0% M: 7% Y: 80% K: 0% | DARK YELLOW (TEXT) #ECC625 C: 8% M: 18% Y: 96% K: 0% | ORANGE #F9A037 C: 0% M: 43% Y: 88% K: 0% | PURPLE #9A5DA3 C: 43% M: 74% Y: 1% K: 0% | GREEN #91C83E C: 48% M: 0% Y: 100% K: 0% |
For any questions about the EmbodyBC logo guidelines, please contact us at embody@familyservices.bc.ca